Nudge: Improving Decisions About Health, Wealth and Happiness By Richard H. Thaler & Cass R. Sunstein >> Book review and free preview

Nudge: Improving Decisions About Health, Wealth and Happiness 


Non-Fiction, Psychology, Business, Self-help, Decision-making

Richard H. Thaler & Cass R. Sunstein

Penguin Books

The Book
In Nudge, Thaler and Sunstein, put forward their Nudge theory - which proposes positive reinforcement and indirect suggestions targeted at the biases programmed into human brains naturally, as ways to influence the behavior and decision making of groups or individuals.

The authors start with explaining the biases - what makes humans human, explaining why a nudge is required, and how choice architecture works. Once through with laying the foundation, they move into detailed discussions about application of Nudge in the financial world (including an individual's) and society. It ends by putting forward extensions of the concept and addressing some of the (expected) critiques.

When the winner of a Nobel prize (Thaler) authors a book about his domain (behavioral finance) you can expect some serious eye opening stuff. Just look at the reviews on the cover page of the preview below - and you'll realize that's the case with this book.

What you do not expect however, is that the book would be easy to read and understand for laymen. But, it is. Surprisingly so!

In addition the concepts in this book are applicable to everyone's lives - E V E R Y O N E' S!

Green for packaging eye opening and highly relevant content in a language that humble souls like us can comprehend!

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