Psychology Learners

Title BUY-OLOGY: How Everything We Believe About Why We Buy Is Wrong

Rating Green
Genre Non-Fiction, Psychology, Business, Neuro-marketing
Author(s) Martin Lindstrom
Publisher Random House Business Books

MIT has developed the world's first psychopath AI - he's called Norman. And he will give you the shivers! 




Norman could have been a normal AI, but the team from MIT decided to expose him to the dark side of humans - by exposing him to the dark side of the social media site Reddit. In AI life this is equivalent to living a bad life - a life full of horrendous experiences. And what happens when humans live bad experiences? A lot of bad experiences? Only bad experiences?

Humans, typically, turn into psychopaths. And, the same happened with Norman!

This was validated by the team by using the Rorschach's test. Norman's results were compared to that of a standard AI. And it is clear from the results that he is a... Psychopath! Here, see for yourselves: Click here to go to the MIT site.

Title Originals: How Non-Conformists Change the World

Rating Yellow
Genre Non-Fiction, Psychology, Business, Self-help, Parenting, Creativity, Innovation
Author(s) Adam Grant
Publisher WH Allen

It's 8 PM on a Thursday. Michael King is seated in a lavish fine-dine restaurant, listening to the live band playing in the background. He reads through the menu as he considers what to order. The first page has a single listing: The Heavenly Cuisses de Requin - $100. Mike gives it a thought, but finding it too expensive, moves on.

While reading through the menu, his eyes land on Grandma's Ailes de Poulet Rôties for 49, and almost instantly decides on it. While still expensive, it is much cheaper than the $100 dish and seems special! But has he made the right choice? Or, well, has he even made the choice?

Click here to find out!

Lydia is in coma after being badly injured in a bull fight. Her boy friend Marco is staying in the hospital taking care of her. Benigno is a veteran nurse who is reserved to take care of another patient in coma, Alicia, a ballet dancer who had met with an accident.

But things are complicated - Benigno was totally infatuated with Alicia even before the accident, as he spent hours watching here practice in the dance academy from his window. After the death of his mother, Alicia is all that there is for him. And he takes care of her with complete love and devotion.

A unique friendship develops between Marco and Benigno as they, together, take care of the women they love. The only twist is that Benigno's unusual life has made him a psychopath.

Rating: Green - an extremely unusual movie about love - watch it, feel it, and get lost in it. There's a reason this movie is counted as one of the best ever made - experience it.
Don't miss the trailer >>

Title Grit: The Power of Passion and Perseverance

Rating Green
Genre Non-Fiction, Psychology, Business, Self-help, Parenting
Author(s) Angela Duckworth
Publisher Penguin RandomHouse UK