Reducing Discrimination

Under the right conditions, discrimination toward particular groups can be reduced. Various ways to reduce discrimination are as follows…


How can discrimination be reduced?

Under the right conditions, discrimination toward particular groups can be reduced. Various ways to reduce discrimination are as follows:
1. Reducing prejudice itself: Techniques to reduce prejudice include:
a. Avoiding prejudiced behavior in children’s presence as they acquire prejudiced attitudes from significant others.
b. Contact Hypothesis: Increasing degree of contact between the different groups can reduce racial prejudice.
c. Recategorisation: Shifting the boundary between “us” and “them” to include former outgroups.
d. Emotional techniques: People with egalitarian standards feel guilty when they violate these beliefs and behave in a prejudicial fashion.
e. Social Influence: Providing people evidence that their ingroup members like outgroup (prejudice target) members.
f. ‘Just say no’: Training individuals to say no to associations between stereotypes and specific social groups.
g. Education: Educate about groups (prejudice targets) or use methods like cultural assimilator.
h. Anti-prejudice propaganda: Using mass media tools such as films and documentaries.
i. Incongruent role: Person is made to play role contrary to his prejudice. Creates dissonance, thus reducing prejudice.

2. Social legislation: Governments in different countries have adopted and enacted several legislations which prohibit public manifestation of discrimination. Ex: Equal opportunities in employment

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Sources:
Social Psychology, 12th Edition by Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne, Gopa Bhardwaj (Click for eBook)

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IGNOU Solved Assignments: Q16 - MAPC MPC004 Advanced Social Psychology - MPC004/ASST/TMA/2014-15
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