“Ethnographic writing” entails the close study of a local community, culture, group, or activity. It is the study of the history, customs, myths, traditions and CULTURE of ethnic groups. Such groups may have in common the same GENE pool, nationality, religion, language or any permutation of these factors.

Ethnography is generally carried out by researchers who do not belong to the ethnic community under study but who spend a considerable amount of time within the ethnic community and usually speak the local language.

Ethnographers seek to uncover how cultural practices take shape, drawing on an interdisciplinary array of qualitative fieldwork and/or primary research methods—participatory involvement, observation, photography, mapping exercises, interviews, note taking, focus group discussions and then move to analysis, interpretation, and triangulation.

Of particular interest to psychologists are:
• Clinical ethnography
• Person-centered ethnography an approach within Psychological anthropology

Two related terms are:
Ethnology: The attempt to analyse and understand the ethnic group patterns of BEHAVIOUR described by Ethnography.
Ethnomethodology: it is the attempt to focus on people's daily lives and examine their unquestioned assumptions about the social world.

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Sources:
The concise dictionary of Psychology, David Statt (Click for eBook)
http://psychology.wikia.com/wiki/Ethnography
Encyclopedia of Applied Psychology (Click for eBook)
http://psychology.gmu.edu/courses/2408/course_sections/18139