Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely >> Review and Free Preview

Non-Fiction, Psychology, Business, Self-Help, Behavioral Economics, Decision Making, Rationality


The Book
In Predictably Irrational, Dan broaches the topic of irrationality in human decision making. Based on research conducted by him and others he suggests that rationality can be predicted and, therefore, measures can be taken to minimize any harm from it.

The book is divided into 13 chapters - each of which discusses a particular irrationality, along with research and anecdotes, to help you understand what it is, before moving into what you can do about it.
    Green - the book is well written and is relevant for general audience. An extremely complex topic has been made very simple to understand, so that even a layman can understand it - and use it.

    Those who are already knowledgeable in the area from more technical readings may not find anything new - beyond anecdotes and some additional research, perhaps.

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