BUY-OLOGY: How Everything We Believe About Why We Buy Is Wrong
Non-Fiction, Psychology, Business, Neuro-marketing
In Buy-ology, Martin shares the findings of his 3 year long research on our buying behavior using advanced brain scanning methods (fMRI and SST).
- starts with setting the context on why it has been written,
- then moves to aspects about the brain related to neuro-marketing and explaining the concept itself,
- after which it moves to various concepts related to neuro-marketing and its application.
Green - it is easy to read, full of case examples and relevant to pretty much every human alive today. The fact that Martin is one of the leading branding experts reflects in the quality of the anecdotes presented.
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