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Quasi-Experiments - Definition and Types

Quasi-experiments are studies which lack the control of a true experiment because one or more of its requirements cannot be met, ex: deliberate use of a…

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Discourse Analysis - Assumptions, Theories and Steps

Discourse analysis involves an ‘analysis of the ways in which discourses – which can be read in texts and talk – constitute the social world (Mason, 200…

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Steps in Conducting a Scientific Research

Scientific research involves a systematic process that focuses on being objective and gathering a multitude of information for analysis so that the rese…

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Factorial Design

Traditional research methods generally study the effect of one variable at a time, because it is statistically easier to manipulate. However, in many ca…

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Relation between Attitude and Belief

The defining characteristic of attitudes Is that they express and evaluation of some object. Evaluations are expressed by terms such as liking-disliking…

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Role of Persuasive Communication in Attitude Change

Persuasion refers to efforts to change our attitudes through the use of various kinds of messages. Social psychologists have derived various insights...

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Reducing Discrimination

Under the right conditions, discrimination toward particular groups can be reduced. Various ways to reduce discrimination are as follows…

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Various Forms of Social Conflict

Conflict is a process in which individuals or groups perceive that others have taken, or will soon take, actions incompatible with their own interests.

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Social Identity Theory of Group Formation

The individual difference approaches make the assumption that people’s behavior in group settings is essentially similar to their behavior in all other …

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Role of Communication in Group Dynamics

Communication acts to control member behavior in several ways. Formal guidelines and authority hierarchies tell group members how to behave within the g…

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